About Me

About

Hello, I’m Lucia Viana, creative director, photographer, and brand designer.

My work brings together strategy, storytelling, and experience. Over the years, my path has taken me from Brazil to the United States and later to Switzerland, where I worked as International Art Director for Lindt. Working closely with international teams shaped how I understand branding and how important clarity and consistency are when communicating across markets.

Today, I work internationally with brands, institutions, and founders who are looking for clear direction and steady growth.

What I Do

I support brands in building a presence that feels natural and consistent. My approach is grounded in design thinking and focused on how people interact with a brand in everyday moments. As a result, each project unfolds in a way that feels clear and considered.

How I Work

Every collaboration begins with listening.

First, I take time to understand your vision, your values, and the people you want to reach. From there, we begin to shape a direction that feels right for your brand. The process is flexible and collaborative. It unfolds through conversation and refinement, allowing the work to grow in a way that feels honest and sustainable.

Let’s Connect

If you’re looking for thoughtful brand direction, I’d love to connect.

Let’s start with a conversation.