Selected Portfolio
Hospitality
Hotel Vitznauerhof
For Hotel Vitznauerhof, I shaped the creative direction and visual storytelling across seasonal campaigns, photography, and brand expression. From the development of “Cheers Darling, from the Riviera” to the creative vision for upcoming wellness initiatives and the 125-year anniversary coffee-table book, my role focused on aligning imagery, narrative, and experience into a cohesive brand language. The work strengthened the hotel’s digital presence and supported a refined, modern interpretation of lakeside hospitality.
Selected Portfolio
Casa Poesia Glamping
Hospitality
For Casa Poesia Glamping, I led concept creation, design, installation, photography, and branding. My work crafted an immersive and visually stunning glamping experience, ensuring the brand's identity and aesthetic were beautifully represented across all elements.
Selected Portfolio
Decor E-Commerce
Casa Poesia Market
For Casa Poesia Market, I led the creative direction and brand development across identity, visual storytelling, and experience design. My work included branding, photography, art direction, website design, and product curation shaping a cohesive world around the brand. Set against the landscape of Tuscany, the visual direction drew from an old-world aesthetic, bringing warmth, authenticity, and a sense of place into the imagery. The result was a distinct brand identity and a curated customer experience that translated seamlessly across digital and physical touchpoints.
Selected Portfolio
E-Commerce
Loops&Bands
For Loops & Bands, I led the creative direction and visual storytelling to express the brand’s modern, fashion-forward identity. Through a blend of contemporary design language and lifestyle-driven photography, the visuals highlighted versatility, movement, and everyday elegance positioning the product as both functional and style-led. The result was a cohesive visual presence designed to connect with a design-conscious audience within the competitive accessories market.
Selected Portfolio
Retail
Albertina
For Albertina, a sustainable shoe and lifestyle brand, I led the creative direction across branding and spatial concept development. My work focused on shaping a cohesive brand identity rooted in conscious design, from visual language to store layout concepts, ensuring the brand’s values were clearly expressed through both aesthetics and experience. The result was a refined, eco-aware identity that strengthened brand coherence and enhanced the customer journey.
